by Matthew Warlick | Dec 29, 2017
The Challenge
Create a simple and elegant portfolio site showcasing Rob’s surreal photographic artwork.
The Solution
A simple three-page site with an emphasis on Rob’s artwork, a short artists statement and prominent contact form, built on a WordPress backend for easy updates.
I began with one of those simple cookie-cutter website design pages and had a new site up and running within a few hours. However, I really was not happy with it… I knew that I needed something different to stand out from the crowd… I let Matthew run free with the design and he came up with a site that not only fits my artistic style but was extremely affordable and I couldn’t be happier!
Artist, RobDomenech.com
by Matthew Warlick | Dec 24, 2017
Art Director
Android Platform
Matthew is an incredibly gifted artist. Just check out his portfolio and you will instantly recognize his talent! He has a deep entrepreneurial background so he knows how to hustle, work tight deadlines and get things done in a lean and scrappy way. Quoting from one of our Lead Artists, “Matthew’s hand skills are unmatched!”
Recruiting Lead, Bottle Rocket
Matthew is a very passionate and talented artist. If you’re looking for an artist robot go elsewhere. If you’re looking for a person who can think for themselves is driven to do good work and thrives on design challenges then consider Matthew.
Creative Director, Bottle Rocket
by Matthew Warlick | May 5, 2017
The Challenge
Krasamo makes mobile and custom applications and interfaces with an emphasis on Bluetooth and IoT, but you wouldn’t have known it from their site. I was tasked with repositioning Krasamo, internally and externally, as a modern, forward-thinking application development shop
The Solution
While a rebrand wasn’t in order, a refresh was. Along with new brand & style guides; we redesigned the website and provided collateral & marketing materials, revamped social channels and kick-started shareable content with blogs and social posts.
Process
A large part of the process was defining it. We decided on an agile-light approach incorproating daily stand-ups and scrum features, with an emphasis on iteration and client engagement. I also developed a creative folder structure to better organize projects and easy SVN check-in.
Brand Refresh
Initial steps involved market research and competitive visual analysis. An already strong logo let us focus on revamping the overall brand and identity, with a focus on a modern, clean aesthetic with pops of vibrant color.
Web Design
Despite not having an update in years, the website served as the primary source of sales and marketing efforts, meaning it was top priority yin the rebranding strategy. We iterated quickly to launch a responsive, single-page V1 and fast-followed with a full site and portfolio two weeks later.
Special attention was paid to Search Engine Optimization, allowing for maximum discoverability without ad purchases. Within 30 days site traffic had increased by 400% and began to appear on the first page of targeted Google search results.
Supporting Materials
Another top priority was taking their preexisting work and packaging it into visuals fit for use in the portfolio, website, presentation decks and marketing materials.
Matthew is an exceptional designer; his designs are beautiful and functional. (He) can aggregate customer and engineering requirements and effectively integrate these requirements into a comprehensive design. He seeks out customer and peer input, incorporating the resulting feedback into his designs. I would strongly recommend Matthew to anyone looking for a professional UI/UX designer.
President, Krasamo
by Matthew Warlick | Apr 30, 2017
Art Director
2015-2016
My year at Bottle Rocket was a master class in user experience design. In my time there I served as a UX Art Director with a heavy focus on custom iOS and Android platforms. Our team crafted rich user-centered designs from the ground-up; holding strategy sessions, working with lo-fi whiteboard comps, and then moving those into developer-ready production files. We designed solutions that put the user first while meeting client needs and project goals. We made a lot of cool stuff, most of which I can’t show.
Some of the work I can’t show you.
The Process
To say Bottle Rocket is user-focused would be an understatement. Every strategy explored and pixel pushed worked to make the experience intuitive, seamless, and pain-free for the user. We collaborated in an agile-light environment involving daily stand-ups, whiteboard strategy sessions, client meetings & presentations, design charrettes, creative production & usability testing.
Lead Art Director
Android platform
CULTURE
During my time at Bottle Rocket I was also heavily involved in the LIFT cultural committee. I helped organize events and activities for fellow rocketeers and got to make a ton of really cool collateral for clients, events, and internal promotions that you’ll see more of below.
Matthew is an incredibly gifted artist. Just check out his portfolio and you will instantly recognize his talent! He has a deep entrepreneurial background so he knows how to hustle, work tight deadlines and get things done in a lean and scrappy way. Quoting from one of our Lead Artists, “Matthew’s hand skills are unmatched!”
Recruiting Lead, Bottle Rocket
Matthew is a very passionate and talented artist. If you’re looking for an artist robot go elsewhere. If you’re looking for a person who can think for themselves is driven to do good work and thrives on design challenges then consider Matthew.
Creative Director, Bottle Rocket
