Idealoop Branding

by Matthew Warlick | Apr 30, 2017

Idealoop

Branding

The Challenge

Founder and former co-worker Chris McCroskey tasked me with creating a complete corporate identity for his software development shop, from the initial logo and brand style guides to the website, business cards, presentation templates, apparel and more.

The Solution

Taking inspiration from the American West, Cattle Brands and the ancient Oroborus symbol we developed The Loop, a visual representation of the companies philosphy of iteration and collaboration.

Sketch Explorations

Initial sketchbook work exploring different marks, styles and concepts.

The Brand

The final mark and logo lockup.

Collateral

The brand in use.

Website & Promotional Design

Matthew is one of the most talented and professional designers I have worked with. He delivers on time with great work. I have worked with Matthew for two years and highly recommend him to anyone looking for a talented designer.

Chris McCroskey

Founder, Idea Loop

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Idealoop Office

by Matthew Warlick | Apr 27, 2017

Idealoop

Office Concept

Case Study

The Challenge

Telecommuting can be serious business. Idealoop commissioned me to design a basement command center for founder Chris McCroskey’s Colorado home. He had some specific ideas for materials but needed a cohesive vision to pass off to the general contractor.

The Solution

After getting measurements and sketching out the basic designs I built a 3D model of the space. Once the model was complete I used it as a base for an illustrated rendering, outlining colors, materials, and measurements, to be handed off to the construction team.