The Challenge
Krasamo makes mobile and custom applications and interfaces with an emphasis on Bluetooth and IoT, but you wouldn’t have known it from their site. I was tasked with repositioning Krasamo, internally and externally, as a modern, forward-thinking application development shop
The Solution
While a rebrand wasn’t in order, a refresh was. Along with new brand & style guides; we redesigned the website and provided collateral & marketing materials, revamped social channels and kick-started shareable content with blogs and social posts.
Strategy
Creative Direction
Branding
Responsive Web
Process
A large part of the process was defining it. We decided on an agile-light approach incorproating daily stand-ups and scrum features, with an emphasis on iteration and client engagement. I also developed a creative folder structure to better organize projects and easy SVN check-in.
Brand Refresh
Initial steps involved market research and competitive visual analysis. An already strong logo let us focus on revamping the overall brand and identity, with a focus on a modern, clean aesthetic with pops of vibrant color.
Web Design
Despite not having an update in years, the website served as the primary source of sales and marketing efforts, meaning it was top priority yin the rebranding strategy. We iterated quickly to launch a responsive, single-page V1 and fast-followed with a full site and portfolio two weeks later.
Special attention was paid to Search Engine Optimization, allowing for maximum discoverability without ad purchases. Within 30 days site traffic had increased by 400% and began to appear on the first page of targeted Google search results.
%
Traffic Increase
Supporting Materials
Another top priority was taking their preexisting work and packaging it into visuals fit for use in the portfolio, website, presentation decks and marketing materials.
